Customers have been asked, over the years, if they prefer shopping baskets or shopping carts and the answer keeps coming back with the shopping basket answer. Shopping baskets are the clear front runner.
In fact, the only scenario where customers choose the shopping basket option is when rolling through the aisles for the extra-large, week's worth of shopping. When it's a money saving venture, the shopping basket wins hands down. Studies have shown that customers carrying shopping baskets throughout the store, purchase what they need opposed to wasting money on impulse buys.
When the visit calls for a specific amount of items, the shopping basket is the best way to go. The items can be conveniently placed in the basket and provides the a much better alternative to carrying the items to the counter by hand.
Shopping baskets are favored by consumers and retailers alike, providing the most convenience across the board.